Проекты «под ключ» как стратегия преодоления барьеров в доступе на развивающиеся рынки

  • Вистра Вассилева
  • Мирослав Николов
Ключевые слова: стратегии доступа, развивающиеся рынки, проекты «под ключ», БРИКС, международная конкуренция


Проанализированы стратегии выхода на международные рынки в свете процессов глобализации. Предложен концептуальный подход к проектам «под ключ» как стратегии доступа на развивающиеся рынки. Проведены анализ стран БРИКС как потенциальных целевых стран для осуществления указанных проектов и оценка значимости предлагаемого концептуального подхода для принятия решений по выходу на глобальные рынки.


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Биографии авторов

Вистра Вассилева

доцент Центра инноваций и развития Университета экономики г. Варна (Болгария).

Мирослав Николов

доцент Центра инноваций и развития Университета экономики г. Варна (Болгария).


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Как цитировать
ВассилеваВ., & НиколовМ. (2018). Проекты «под ключ» как стратегия преодоления барьеров в доступе на развивающиеся рынки. Торговая политика, 3(3), 144-171. извлечено от https://tpjournal.hse.ru/article/view/8149
Мультинациональные компании; международный бизнес F23