Проекты «под ключ» как стратегия преодоления барьеров в доступе на развивающиеся рынки
Аннотация
Проанализированы стратегии выхода на международные рынки в свете процессов глобализации. Предложен концептуальный подход к проектам «под ключ» как стратегии доступа на развивающиеся рынки. Проведены анализ стран БРИКС как потенциальных целевых стран для осуществления указанных проектов и оценка значимости предлагаемого концептуального подхода для принятия решений по выходу на глобальные рынки.
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